5 top reasons your business needs to blog
to let the world know your brand exists. And you want everyone to know about your products and services. Right?! Recently I asked several business owners if they have a blog. They all mentioned an interest to have one however, they were not sure how blogging would benefit their businesses.
Let me put it this way, a blog in today’s day and age, is what a business card was in the 1990s. Blogs are the new business cards. Blogging has become an important part of the online and offline worlds. Is the canvas where your friendly voice can help build and cultivate long-term relationships with your customers. It’s the place where you promote yourself or your business and your brand is introduced. It works as a method for attracting an audience because it provides value to your visitors before they ask for anything in return.
Blogging will become even more powerful in the future with more people and businesses recognizing the power of bloggers as online influencers. Takes notes and apply these 5 top reasons you business needs a blog.
#1 A Blog Can Become Part of Your Social Media Strategy
Posting updates on your Facebook and Twitter pages all day long can be time consuming, however, your blog can help you out. It’s easy to blast every new blog post into your social networking feeds.
This means you can spend less time social networking yet still give your connections fresh, new material. Integrating your blog with Facebook and Twitter will also drive traffic back to your blog and company website, which gets customers one-step closer to making purchases.
# 2 To Establish Yourself as an Expert
Blogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. As you continue to blog on a regular basis, and your blogs provide valuable information to your readers, you will establish yourself as an expert in your field. For example, writing about your field, insights about trends, and “how-tos”. Blogging post with valuable information in a clear, accessible way are powerful marketing tools that are likely to be shared through email and social media channels.
# 3 The Power of the Blog Comment
Does your company blog allow for comments and promote discussion? If not, you’re missing out on a golden opportunityto learn from readers and allow them to tell you exactly what they’re interested in.
Most business owners approach blogging from a very limited point of view, and simply don’t do a good job of seeing the world through the eyes of the customer.
When you start promoting active discussion on your company blog, you are telling your visitors that you are listening that you care about what they said. You will constantly get questions from individuals wanting to find out more, much of which can then be turned into another blog post. Another reason why the comment section in a blog is important is because this is your opportunity to build a community of passionate individuals who appreciate your brand and mission.
#4 A Blog Increases Sales
A blog encourages customers to learn about your products or services and as a result of that, they make an educated purchase. Blog posts may be even more important than traditional advertising. Posts are a much more subtle form of advertising, so they can capture the interest of these customers that don’t warm up to commercials.
#5 A Blog Improves Your Position on the Web
Now that you have a blog, you want traffic to your site. Your social media presence will drive visitors to your website and increase brand awareness, but it does not improve your position on the web the way that blogging does. In order to be visible and noticed in the online world, your online presence needs ranking, ranking and ranking! The term for this is Search Engine Optimization (SEO). Blogging will increase the effectiveness of your search engine optimization efforts. Remember to include relevant keywords in your blog articles. Keywords are important because that is how search engines find your site.
There ware many more reasons to have a blog but I only listed 5 here. I hope this article has given you a better idea of what to focus. Get creative with your blog formats. Now it’s your turn to start blogging and get the traffic your business deserves.