Having a consistent social media presence is key to growing and having engagement. Many people have asked me this question again and again…How to post consistent content in social media? Yes, we all are busy running our business and sometimes social media marketing can become tremendously challenging. And you know you need to do it, but trying to find the time to fit it into your already packed schedule can feel like an uphill battle. The first thing I highly recommend is know your audience. [click_to_tweet tweet=”Success is based on knowing what content your audience likes. Post content that your audience loves and your social media will be successful.” quote=”Success is based on knowing what content your audience likes. Post content that your audience loves and your social media will be successful.” theme=”style3″]
1. Schedule a specific time each day for social mediaIf it’s not schedule, it never gets done. Making a daily time commitment can help to keep you accountable and ensure you don’t procrastinate. Take the step to block out the amount of time you wish to dedicate to social media on your calendar. Set an alarm on your phone. Do whatever it takes to make sure you have a block of uninterrupted time during which you are working on your social media marketing goals. Sit down, put away the distractions and map this out for yourself. The planning flow will look like this:
2. Open your calendarAny calendar will do. If you’re (an old school type of person like myself) get your pen and paper. Or you can use your digital calendar of choice.
WEEKLYMost weeks have a number of trends that you may be able to tag onto in order to gain some great exposure. There are hashtags that are specific for particular days of the week or even weekly social media events that you can tap into. For example: Wednesdays = #Humpday – We all know what this is. Use it to empathize with your audience, or share something motivational to help people push through.
- #ThrowBackThursday or #TBT – This hashtag is to share those old photo
- #FridayFunday – similar to Monday Funday, show pics of your staff having fun, or it can be more open to sharing anything fun
- #SocialSaturday – this is probably the most open hashtag of them all, use it to share anything that’s fun and amusing.
DAILYDay in and day out No matter who your audience is, they crave 3 types of content:
- Informational: Things that feed their knowledge.
- Inspirational: Things that fuel their fire.
- Entertaining: Things that make them smile.