How does this sound to you? 88% open rate and 56% click through rate in your conversation with leads and clients? Wonderful, right?! This IS possible.
Yes, it is possible via Facebook Messenger Bot marketing. And I am not talking about good “old fashion email” campaigns. This is something more effective – Messenger Marketing.
The above stats come from digital marketing expert Neil Patel and are based on Facebook Messenger Bots marketing campaign. This is a new and popular way to engage in conversations with leads, prospects and clients.
But what exactly is Facebook Messenger Bots?
There are more than 1.3 billion people using Messenger. They are sending and receiving over two billion messages from businesses every month.
Messenger marketing is the act of leveraging mobile chat platforms to facilitate conversations & commerce with prospects and customers. Is a new increasing and popular way to communicate with prospects, leads and customers.
[clickToTweet tweet=”Think of how you communicate with friends, wife, husband, your kids, your co-workers, relatives my guess is that you are using some sort of messaging app. ” quote=”Think of how you communicate with friends, wife, husband, your kids, your co-workers, relatives my guess is that you are using some sort of messaging app. ” theme=”style1″]Weather is the text feature on your phone or Facebook messenger, or Whatsapp or any whatever. If that is the case, we can also use it to talk to our prospects, our clients, to our audience where they already are. And that’s what Facebook Messenger Bots marketing allows you to do.
Let me ask you something, Currently, what is your open rate on email? If you get about 18% is ok. (but not everyone gets this)
It is available 24/7 to handle customer inquiries and to give better customer service. (customer don’t like to wait on hold nor they like to press 1 for this 2 for the other) It helps you save money. (because customers are taken care when they ask help) It also provides 100% satisfaction to customers.
The beauty of this new technology is this an additional way to offer the customer a better more pleasant and effective experience.
[clickToTweet tweet=”The beauty of this new technology is this an additional way to offer the customer a better more pleasant and effective experience.” quote=”The beauty of this new technology is this an additional way to offer the customer a better more pleasant and effective experience.” theme=”style1″]
When someone sends you a message they’ll be automatically added to your ManyChat subscriber list. From there you can add them to your email list and continue the follow up via email.
The main purpose is to build a relationship. You know that relationships builds the know, like and trust factors.
The ability to add clickable call-to-action buttons in messenger gives you the freedom to customize messenger marketing for any business.
For example I use Messenger marketing to optimize my Live streaming videos. This is a simple strategy. Video is one of the BEST ways to market. Especially Live video. However, without a solid strategy, you will not see good results.
This is how to leverage Live video
Pre-Schedule is a must for your strategy. You can use tools like Facebook’s native software, OBS, wirecast, Belive.tv, BlueJeans, Ecamm and Zoom to pre-schedule your live video.
When I am using Facebook Live for business I stream using OBS. One reason is because I can share my desktop. This is helpful when I am presenting a tutorial, or a webinar. And if you are like me, you like to see visuals in order to better understand a topic.
Create A Post About Your Live Video
You can create a post about an upcoming topic and post that to your business page. Sometimes I also go live or upload a video about the pre-schedule live video. This new technology also allows you to embed the pre-scheduled live video on to your WordPress post. That way people can go to that post on the website to watch the live video if they want.
Messenger for customer service
Messenger provides a great opportunities for brands to interact with customers in real time. A recent Facebook study found that the majority of people would rather message then call a business for customer service.
[clickToTweet tweet=”Messenger provides a great opportunities for brands to interact with customers in real time. ” quote=”Messenger provides a great opportunities for brands to interact with customers in real time. “]
Create A Comment To Messenger Reply
You can send a notification to everyone who that comments on the post about your live video. Messenger can be use to deliver and manage automated conversations with users based on their responses.
Responding to customer enquiries in real time can give your brand a real edge.
This feature enables you to nurture existing relationships and leads, and to send relevant promotions to people you are already chatting to in Messenger.
Advertise with Messenger
Messenger ads can be a great way to extend your reach and promote audience engagement.
There are two main Facebook Messenger advertisement options: messenger destination ads and sponsored messages.
Messenger destination ads or click to Messenger ads are set up like a regular Facebook ad, but the call-to-action destination is Messenger instead of a website address.
The difference being that when the ad is clicked, the user is sent directly into a Messenger conversation.
With the help of Facebook Messenger bots, you can take your marketing funnels to a new level of engagement never seen before because you aren’t just selling something to your audience; you are connecting with them.
Your marketing will become much more personal, effective and interesting. The possibilities are unlimited, so it’s time you get started!
Help Me Spread the Word! Please, share this with someone who may benefit from learning about Messenger bots.
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