As a real estate agent, you probably are always thinking about ways to get in front of potential clients. And ways to set yourself apart from other agents. Because you know you are unique and you offer “red-carpet” service to your clients. Your competition probably is already doing what you are doing, attending networking events, having a social media presence, email marketing, mailing postcards, and having a website.
But what about voice-activated technology? Such as Alexa briefing.
It is predicted that 50% of all online searches will be done using a voice assistant like Alexa, 2019. Currently over 50 Million Americans are using voice-activated devices.When you consider the fact that nearly 100% of all real estate transactions begin with internet search, it becomes clear that you can’t afford to not take advantage of this built-in audience.
What Is Alexa?
Is a voice-controlled intelligent personal assistant service. People download the app on their phone, tablet, Echo Dot or computer. And customize their content experience with a variety of functions; such as music, videos and skills. One of the most used skills is a Flash Briefing.
What are Flash Briefing Skills?
Is a digital audio assistant developed by Amazon. It is the new way to consume news and other content such as comedy, interviews, real estate, marketing and lists.
People just enable (follow) the channels like on YouTube. And they ask Alexa to play their briefings by saying. “What’s in the news” or “What’s my Flash Briefing.” Then Alexa plays their briefings.
Imagine you saying this: “Alexa, help me close more deals!”
Essentially the flash briefing is like a “brief” podcast episode. “Skills” are essentially apps, some can tell you the Tide times for the beach, other can book reservations at your favorite restaurant, and some will play the latest episodes of your Flash Briefing. (such as 50 Shades of Social Media) The Flash Briefing platform can support audios as long as ten minutes, though the current recommended length is 1-2 minutes.
Alexa Flash Briefing Skills are about to change the way you get your news to your people! Click To TweetThey are the newest platform for realtors, mortgage brokers and online business owners trying to get their message to the world, and publishing has never been easier.
Voice is an evolving space, much like SEO was a few years ago. Audio platforms like Alexa enable consumers to curate their content, discover new businesses, and listen to their updates on-the-go or at home. Consumers love this personalization and control. Real estate companies are taking advantage of building communities early on platforms like Alexa.
Why Your Company Needs an Alexa Briefing?
Amazon is quickly moving into real estate, and Alexa is about to be the biggest influence on real estate.
It will be deciding what listings get showcased, what agent gets featured when someone asks, and who the next industry superstars will be. It is going to become a standard part of buying and selling real estate.
This may be the cost-effective solution to delight your clients and get in front of new people.
Here are the 3 reasons
1. 100 Million Smart Speakers in U.S. Households by 2020
The research firm Gartner predicts that by the year 2020, 75% of all U.S. households, which equates to about roughly 100 million, will have a “smart speaker” such as Alexa or Google Home.
Over this past holiday season Amazon sold over 10 million Alexa-enabled devices, making it the top-selling product on Amazon.com overall. At this pace, the Gartner estimates may actually be an underestimate of adoption rate. You cannot deny the unprecedented opportunity it creates for reaching your audience via a new and innovative medium.
2. Changing The Way People Get Their News
Subscribers appreciate these quick, customized summaries. Which they can listen to while they are doing other productive things that may not allow them to be in front of a screen or a keyboard.
Whether you are in the kitchen preparing a meal or getting ready for work in the morning the convenience and control over the content is very appealing. And it is changing the way people get their news.
For those who prefer a screen, you can now receive Video Flash Briefings as well. On new devices such as the Amazon Echo Show. As a result, media companies and news outlets are adjusting quickly to also provide video content to their Flash Briefings.
3. Voice is Everywhere
Although Voice Assistant Devices are widely known for their ability to enhance life at home it is clear that their reach is extending far outside the home into places like people’s cars and their workplaces.
Alexa for Cars
Voice-enabled technology dominated this past CES conference in Las Vegas. Where Toyota announced that it will integrate Amazon’s voice assistant into some of its cars as the auto industry looks to adopt the hottest technology to improve the vehicle experience. Automakers have struggled with voice recognition software and Toyota believes Alexa is the answer.
Just imagine someone driving to work saying this:
Alexa, are there any new houses for sale in my neighborhood?
The possibilities are endless!
Alexa for Business
Amazon recently announced Alexa for Business a new platform that will let companies build their own skills and integrations for both practical and use cases. Amazon thinks Alexa will replace the desktop phone in the office starting with the conference room where they are looking to improve the conference call experience. But just as developers can build skills for Amazon Echo users, businesses can now build out Alexa skills for use within their own company.
Imagine having instant voice access to an employee directory, or CRM data on various clients and accounts, or company calendar information. That would be wonderful!
There’s a massive demand for content on Alexa, and a scarcity of supply. Almost 40 million Americans own an Alexa. This means there is 5,000 Flash Briefing Skills on Alexa,according to GeekWire. That’s just one flash briefing for every 8,000 Alexa owners. And that’s why it’s such a land grab.By 2022 Alexa will be in 55% of households. And Alexa will drive $10 billion in sales in 2020. Click To Tweet
Here are some examples of how flash briefing can help you grow your real estate business.
Flash Briefings for Your Brand. Set up a Flash Briefing where your potential clients can hear your community updates, home buying/selling tips, and any new listings or open houses you have coming up. Tell me, how would your business change if you could speak to every single potential client, every single day, right in their own home? This definitely is a game changer for the real estate business! Consistent updates keep your brand on people’s minds. When consumers are ready to purchase, they will remember your brand and reach out.
Listing Information Available At Showings. Imagine if prospective buyers walked into your listing, and could just say, “Alexa, tell me about this house.”, and Alexa would do all the selling for you. She could tell them about the features, interesting facts, and even fun stories from the homeowners. Maybe the home has had some famous owners in its past. Let Alexa tell every single person who walks through the home all about it!
New technology with Alexa allows agents to have more flexibility with showings, and connect with more leads.New technology with Alexa allows agents to have more flexibility with showings, and connect with more leads.Click To Tweet
Referrals! People love to share their latest and greatest find. When you have consistent and valuable content that people like, they will share it with their friends and on social platforms.
Alexa makes you look as the professional that you are.
Credibility is essential to your success as a realtor. Trust, respect, and credibility are earned from showing, not telling.
When you develop an Alexa Skill, you achieve the ability to show everyone that you are an expert in your field. And show them why they should believe in you, and what they stand to gain from joining you.
Valuable content delivered consistently builds trust and credibility for your business.
Since it is still a foreign concept to most real estate professionals, you also have a limited-time opportunity right now to be a pioneer by having an Alexa Skill.
Keep in mind that newer agents are desperate for tech-savvy, forward-thinking brokers. This will definitely showcase how cutting-edge you are by having your own Alexa Skill to help them become the best real estate agents they can be.
It’s also likely to be seen in the future as a great way to broaden an agent’s reach to prospective clients.
You can reach new people where they want to be reached. More consumers are choosing to interact with content on their phones and tablets. Be where they are, and take advantage of their preference while on-the-go. Create content for your website, social media, email marketing and more. Not only should you promote flash briefings on all your platforms, but you can also integrate this channel into your marketing mix.
So if you are looking for an innovative and cost-effective way to delight your customers and get in front of new people, this may be the solution.
Are You Ready To Own Your Real Estate Alexa Skill?
If you are tired of playing catch-up and want to be the first real estate pro in your local market with a winning Alexa Skill, I can help you. I will handle all of the complex tech stuff, walk you through your role, and manage your skill for you too! If you are interested in having me develop your Alexa Skill so you can start getting leads from voice searches, click here to book a 20 minute consultation.