The LinkedIn and Facebook social networking sites allow you to build a network of contacts comprised of your fellow Facebook and LinkedIn users. Did you know that you can download your connections into a spreadsheet and transfer them to Facebook to create a custom audience? You can actually do this for Twitter ads, as well. I demonstrate it in this video! This platform has great targeting capabilities on their advertising platform, including the ability to reach users by the groups they are members of. Users that join groups tend to be more active on LinkedIn, meaning that if you’re targeting 100,000 group members you will likely reach more people than by targeting 100,000 people by title, seniority, location, etc. Advertisers can always further qualify group targeting by adding demographic information on top of it. Both os these social networking sites permit you to create a network of contacts comprised of your fellow Facebook and LinkedIn users. And if you’re interested in inviting your LinkedIn connections to “Like” your Facebook page, there is a solution. This is a step-by-step guide of how to export your connections, import it into Excel and to create a workable file in a couple of minutes.