Live Streaming, The Future of Social Media
You have probably heard that Video is the next big thing in marketing. You see it on your social media feed and you can see it on your metrics. For us, online marketers, purpose driven entrepreneurs, this is also a game changer and exciting.
How many times have you shared a powerful video that someone else posted, because it moved you? We really get the power of storytelling through video, especially LIVE video streaming.
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Marketers expect video to dominate their strategies in the near future. It’s not difficult to see why .
Revenue and LIVE streaming go hand in hand. It’s the sure fire way to generate revenue.
Most social media platforms are enabling users to create real-time live streams of their daily lives and more. The stigma that video has to be well produced and edited to be seen, shared and generate revenue is gone.
Think of live streaming as a window. One that gives your consumers a glimpse into your world and business. Sharing live events with your audience can make them feel more connected to your company or industry. Be creative, not only with the videos themselves but in the campaign strategy you build around them. Give them something they want more and more of and before you know it they’ll be lifelong customers.
If you are at an event, go LIVE. The key here is not just showing the event, but also letting users be a part of it. People like to participate and engage. Create stories for your viewers. If you just show what’s happening in one location, viewers are likely to get bored quickly and disconnect. Instead, walk around to show them the event. Be your audience’s eyes and ears.
Live Streaming Platforms
These are the most popular live streaming features and services today: Periscope, Meerkat, Facebook Live, and now YouTube Live.
Facebook is notorious for trying just about anything to get more users and generate more revenue. So, when it launched the Live streaming feature is really no surprise at all. It initially started as a feature in Facebook Mentions and now it has been opened up to everyone on Facebook, including brand’s Pages. Facebook Pages can now use their own equipment and encoders to broadcast live right into the page’s stream and to all its users.
Live video boosts social media engagement
Facebook now considers live video a new content type, and it presents live videos higher up in users’ news feeds as they’re broadcast. And Facebook says people spend triple the amount of time watching a live video on average than video that is not live. Twitter also started to embed Periscope broadcasts in tweets and users’ timelines in January.
It’s more one-to-one than a recorded video, it’s personal and it allows the consumers to feel like they are participating in a shared experience,”
Tips To Get Over Your Fear Of Live Stream Broadcasting
Practice the theme and entire important aspects in broadcasting which can make you perfect while going live. It adds confidences and eradicates the fear within you while broadcasting live. So, do practise the entire casting before going live.
Relax Before Broadcasting
Relax before broadcasting to avoid panic situation. So, go and relax and don’t think about anything and free your mind.
Focus On Your Message
If you have inner fear while going live, just do focus on the message. As once you have go on with the message you can just forget about what you are hearing about and it is a general technique.
If you are being nervous in the middle of the broadcast or during the broadcasting, don’t apologize for the people which can impact negatively towards broadcasting. So just cover up the situation.
Here again are the 3 common fears Steve mentions that people have with being video recorded:
- Image – They were afraid of how they would look on camera.
- Sound – They were afraid at how they would sound on camera.
- Memory – They were afraid of forgetting what they were going to talk about.
How To Overcome The Fear Of Live Stream Broadcasting
While the developing prominence of live streaming applications, for example, Meerkat and Periscope rises, live occasion brands scramble with apprehension as these applications leave open door for clients to dodge rights assertions, in spite of the fact that the advantages may exceed the defeats.
Live telecast occasions have stood out as truly newsworthy as of late the same number of clients on live streaming applications have begun demonstrating these broadcast occasions to customers not paying for gushing administrations, which has these brands stressed over the financial repercussions. Be that as it may, the nature of a full creation versus client produced streams ought to be sufficient to hold buyers, and the various advantages of advertisers utilizing live-streams to associate with fans implies these brands ought to grasp these applications as opposed to dread them.
Bits of substance that genuinely recount an intriguing story and offer a look not accessible through whatever other medium positively have the ability to draw in a substantial online networking gathering of people. Rather than conveying a vast occasion to the masses, convey a little occasion to the masses, and let it spread. This may push individuals over the edge similarly as how positively they see your image.
Many people have some fear going with the online broadcasting but it may make its impact on the success of broadcast. So, don’t panics just set everything before you go live and be confident and focus on what you are going to present to make it a complete successful broadcast. In order to avoid the stage fear for online broadcasting one must practice the session which can increase the confidence of the broadcaster and must pit all the things in a right way.