Manage Social MediaHere are 6 ideas to help you manage multiple social networking profiles. Of course, this isn’t always easy when you’ve got a lot of them and need to update them frequently. Lots of small business owners use their Facebook and Twitter profiles to offer special deals to fans, provide customer support and give people a reason to come back and spend more money. When it comes to managing several profiles at once, you need the right tools to be up-to-date.

hootsuiteHOOT SUITE | HTTP://HOOTSUITE.COM

WHAT IT IS: is a social media management system for brand management. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress.

WHY USE IT?: Hootsuite is a comprehensive platform. You can create specific searches to track hashtags or mentions. The platform also allows you to track statistics on the items you share with Hoot Suite and

create customized reports on your follower engagement. You can also schedule post to Twitter and Facebook.

DON’T MISS FEATURE: The post scheduler. If you are strapped for time during the day and can’t be glued to your computer, this is a good tool to schedule it, set it and forget it!

tweet deckTWEET DECK | HTTP://TWEETDECK.COM

Other than HootSuite, Tweet Deck is one of the most popular social media management tools on the web people and businesses use to manage their social web presence.

WHAT IT IS: Is a web tool that helps you manage and post to your social networking profiles or pages. It gives you a dashboard that organizes and displays separate columns of activity from your Twitter or Facebook accounts. You can actually access it via the web.

WHY USE IT: Tweet Deck operates similar to Hoot Suite. It helps you organize and build custom timelines, keep track of lists, searches, activity and more—all in one interface. Create searches to track topics, events and hashtags. Refine the results with filters.

DON’T MISS A FEATURE: I really like this web tool because the Tweet Deck app runs in Google Chrome. Instead of downloading the Tweet Deck program and running it from your desktop, Chrome allows you to run it directly in your browser, making it easy to access it.

pingraphyPINGRAPHY | HTTP://PINGRAPHY.COM

If you’re like most people, you probably jumped straight into Pinterest and quickly discovered pinning can take an enormous amount of time. There is no doubt Pinterest can be a phenomenal tool for both product and service-based businesses. But you need to schedule your pins effectively because it can take up all of your time.

 

WHAT IT IS: Is a Web service that enables you to log into your Pinterest account and schedule images to automatically be posted on a set schedule in the future.

WHY USE IT: Using a schedules to plan your pins can help you increase re-pins, likes, and follows. Especially heplful if you can’t pin throughout the day but want to keep your Pinterest account active. All you need to do is install a bookmarklet in your browser’s bookmarks bar. Then, when you find an image you want to pin, you just click on the button to post to Pinterest or schedule it. Now, that is easy!

DON’T MISS FEATURE: Pingraphy features a stats program that shows re-pins, likes, and follows. But really, the meat of the program is that it can schedule for you. Isn’t that wonderful?!

 

bitly_logoBIT.LY | HTTP://BIT.LY

WHAT IT IS: A URL shortening service. It allows you to easily save and share your favorite links from around the web. After you sign up for a free account, you will see the option to paste a link at the top of the page.

WHY USE IT: To get a clean, short link, by signing up for a free bit.ly account you can create customized short links. (think bit.ly/customnamehere) as well as track clicks on your links.

DON’T MISS FEATURES: Bit.ly has a bookmarket tool that you can drag to your browser’s bookmarks bar. Then, when you’re on a page you want to “bit.ly”, simply click the bit.ly bookmarklet tool and whoala!

 

statigram logoSTATIGRAM | HTTP://STATIGR.AM

WHAT IT IS: A web-based service that provides a comprehensive overview of your Instagram stats, as well as allowing you to view, like, and comment on posts in your Instagram feed.

WHY USE IT: Statigram allows Instagram pictures to be placed in a widget to share on a website or Facebook page. They also provide contest monitoring such as the number of likes, the hashtag created for the contest and how many people have submitted photos for the contest. Statigram allows you to message

individual Instagram users, which can be helpful if you’re not following each other on another service like Twitter.

DON’T MISS FEATURE: Statigram provides Statistics for you to see how many people are viewing your account, the growth of the number of followers, a hashtag cloud is provided and the best time to post for the most views and likes. The final page that could be useful during a contest is the Management page. Statigram provides a roll of comments for each picture you have posted so you are able to reply to the 5 most recent comments and use Emojis as if you were on the app.

 

clockA CLOCK | WHATEVER WORKS BEST FOR YOU!

WHAT IT IS: It is one of the most important tools when managing a social media program.

WHY USE IT: Various studies show the best times of the day to post to social media platforms. One factor indicates that posting in the morning, before work, is a great idea. However, if your are on the East Coast, your friends on the West Coast are less likely to see your content. The same rule applies to sharing blog posts on sites like Twitter in the early morning, or in the evening. Consider time zones along with the “traffic spike times” to get the highest engagement. All this just means you should think strategically about it. This is where scheduling services play a huge role for you!